How Did We Photograph This Product That Trims a Touchy Subject for Women?

How do you photograph a product for women that most women don’t want to talk about?

The truth is, give me a few of my best girlfriends, 2 bottles of wine (most of you can probably relate), and we are going to talk about things we wouldn’t discuss over just coffee. If you are a woman reading this you more than likely have talked about things with your friends that might make your significant other blush if they could hear the conversations. A hush-hush subject (or 5) is bound to come up when a group of women get together, like how often we shave our legs, which usually leads to how we maintain the other hair on our bodies. If you were in my friend group this subject might come up a little more often, one of my besties is an esthetician who waxes her fair share of women and men, so we…correction…she talks about this subject more than most. Ha! Even with it being a semi-normal conversation for us, many women cringe at the idea of talking about something so personal like how they choose to groom their…lady-business, (for the sake of adding a little humor, and for all other intents and purposes we will refer to the hair down there as our “lady-business”). K, ;) Moving on…

So other than the women who are more than happy to share with us the details of how their last waxing appointment went, the rest of the human race may be keeping their at home personal-appointments for self-grooming to themselves. It is everyone’s individual decision how they choose to upkeep their lady-biz, but rest assured if hot wax smeared on your precious lady parts is not your thing you do have other options. We’ve established that it’s not a subject most want to chat it up about, but there are other ways to groom your lady-business, and it doesn’t have to be a razor either. Meet the women’s trimmer, Ivy.

When Eric, from Brio first reached out to me for some product lifestyle photography he was also interested in potentially working with my influencer team too. At the time we only had a small team of 7 influencers who would typically be the models for our product photography, they also use the images we capture to post, tag, and talk about the product they modeled on social media. However, because this particular product is designed for helping women with a semi-taboo subject our influencers were not on board, and we totally understood of course. So how did we photograph and convey the message of what this trimmer does, who it’s for, and the common occasion women would use this lady-business-trimmer?

Check out a few of my favs from the shoot. We captured quite a bit of the message in just the photos. Now all that’s left to do is throw in some clever captions on Instagram, the right hashtags and people will understand it, order it and love it in no time…and they may just talk about it to their girlfriends too. ;)

The flat lay shot drives home the idea of your favorite product being an essential, just like your lipstick and sunglasses. This shot also shows off the size of the product. Plus these are hugely popular on social media and  Pinterest .

The flat lay shot drives home the idea of your favorite product being an essential, just like your lipstick and sunglasses. This shot also shows off the size of the product. Plus these are hugely popular on social media and Pinterest.

Women always think about their lady-business before heading to the beach…am I right?

Women always think about their lady-business before heading to the beach…am I right?

These 3 shots show that the trimmer is for the bikini-clad, beach-bound woman. Plus the bright yellow will no doubt grab attention anywhere online.

These 3 shots show that the trimmer is for the bikini-clad, beach-bound woman. Plus the bright yellow will no doubt grab attention anywhere online.

We added feminine props to get the message across that these trimmers are specifically for women. The topiary is an added prop and gives the message of what you might do with it without being too forward about what the product is ultimately designed to do.

We added feminine props to get the message across that these trimmers are specifically for women. The topiary is an added prop and gives the message of what you might do with it without being too forward about what the product is ultimately designed to do.

The trimmer comes with this great little travel case that we also wanted to show off.  *NOTE* Keep in mind with your product lifestyle photography that images with faces, especially smiles are proven to work the best online too. Humans react to human faces the most, so when you are shooting product photography with posting it on social media in mind, go for shots with faces. They will always be engaged with more than just a product shot, though just product shots are important too.  “Engaged with more” meaning liked and commented on more by new and potential customers on your brand’s social media, resulting in being seen by more people because of those fun little algorithms.

The trimmer comes with this great little travel case that we also wanted to show off.

*NOTE* Keep in mind with your product lifestyle photography that images with faces, especially smiles are proven to work the best online too. Humans react to human faces the most, so when you are shooting product photography with posting it on social media in mind, go for shots with faces. They will always be engaged with more than just a product shot, though just product shots are important too.

“Engaged with more” meaning liked and commented on more by new and potential customers on your brand’s social media, resulting in being seen by more people because of those fun little algorithms.

Lastly, simple and to the point shots immediately deliver your message. You can tell by the pink nails and pink backdrop that the trimmer is specifically for women…or anyone who loves pink and a good trim. ;)

Lastly, simple and to the point shots immediately deliver your message. You can tell by the pink nails and pink backdrop that the trimmer is specifically for women…or anyone who loves pink and a good trim. ;)

So there you have it, a little product photography inspiration along with a few tips and tricks to keep in mind for your own branded product photography.

I’m looking forward to working with Brio again for the next product lifestyle shoot featuring the BeardScape men’s trimmer and the SmartClean sonic toothbrush.

Want to check out all of Brio’s quality personal and oral care products? Click their logo pic below!

Talk to you soon,

Linds

Lucid Linds Photography

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