How do you photograph a product for women that most women don’t want to talk about?
The truth is, give me a few of my best girlfriends, 2 bottles of wine (most of you can probably relate), and we are going to talk about things we wouldn’t discuss over just coffee. If you are a woman reading this you more than likely have talked about things with your friends that might make your significant other blush if they could hear the conversations. A hush-hush subject (or 5) is bound to come up when a group of women get together, like how often we shave our legs, which usually leads to how we maintain the other hair on our bodies. If you were in my friend group this subject might come up a little more often, one of my besties is an esthetician who waxes her fair share of women and men, so we…correction…she talks about this subject more than most. Ha! Even with it being a semi-normal conversation for us, many women cringe at the idea of talking about something so personal like how they choose to groom their…lady-business, (for the sake of adding a little humor, and for all other intents and purposes we will refer to the hair down there as our “lady-business”). K, ;) Moving on…
So other than the women who are more than happy to share with us the details of how their last waxing appointment went, the rest of the human race may be keeping their at home personal-appointments for self-grooming to themselves. It is everyone’s individual decision how they choose to upkeep their lady-biz, but rest assured if hot wax smeared on your precious lady parts is not your thing you do have other options. We’ve established that it’s not a subject most want to chat it up about, but there are other ways to groom your lady-business, and it doesn’t have to be a razor either. Meet the women’s trimmer, Ivy.
When Eric, from Brio first reached out to me for some product lifestyle photography he was also interested in potentially working with my influencer team too. At the time we only had a small team of 7 influencers who would typically be the models for our product photography, they also use the images we capture to post, tag, and talk about the product they modeled on social media. However, because this particular product is designed for helping women with a semi-taboo subject our influencers were not on board, and we totally understood of course. So how did we photograph and convey the message of what this trimmer does, who it’s for, and the common occasion women would use this lady-business-trimmer?
Check out a few of my favs from the shoot. We captured quite a bit of the message in just the photos. Now all that’s left to do is throw in some clever captions on Instagram, the right hashtags and people will understand it, order it and love it in no time…and they may just talk about it to their girlfriends too. ;)
So there you have it, a little product photography inspiration along with a few tips and tricks to keep in mind for your own branded product photography.
Want to check out all of Brio’s quality personal and oral care products? Click their logo pic below!
Talk to you soon,
Lucid Linds Photography