The Most Brilliant Marketing Tool Ever Invented for Business
The truth is we pick up our phones knowing we will be sold to and we are totally ok with it…
Out of the 800 million [instagram users], 500 million are active every day.
51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day.
Over 80% of accounts on Instagram follow a business, and over 200 million Instagrammers actively [engage] with a business profile every day.
50% of Instagram users follow at least one business.
60% of users say that they have learned about a product or service on the platform [Instagram]
Brief about me...
My sister and I started a photography business together in 2012. I won't go into the roller coaster ride that it was for the both of us as family working together, but I do want you to know that even though I would be labeled as a "creative" type, I have spent a ton of time studying marketing, especially social media marketing and I still do.
I mention that business we started together way back when, because as we were growing that business and learning how to market what we were selling I was always super thankful we were a photography business, and we didn't have to hire photographers for our images to market with. We created and curated the images ourselves to fit our brand perfectly. That business is still doing great and is one of the busiest boudoir photography studios in Nashville, TN. I left that business last year to start my own photography business to focus more on where my heart is, creating marketable images for other businesses and brands.
Did you know that your position for engagement (a.k.a. the amount of people who can see your posts) decreases if you don’t post every…single…day?
If the "the struggle is real" for you too then let's chat. Maybe I can help you.
Instagram might not fall under your list of priorities. As business owners, we are busy AF, I get it, we wear 17 hats at all times. But keep in mind if marketing and growing your business to your target demographic, who is happy to be “sold to” on a platform they choose to be on is a massive priority to you (making more money, which equals more freedom, isn't that what we are all after) then we should chat. I can help you stock pile the images you need to promote your brand on your social media, your website, your newsletters and any of your ad campaigns. Custom and curated images specifically for your brand.
And the process can actually be less stressful and more within your budget than you may think. I also work with some amazing girls who have signed up to be models for my brand too. The great thing about this is it takes the work off of you to find models and reduces the production cost of a photoshoot. An even bigger perk is my Lucid Linds Brand Models are also provided with the images and love sharing and posting the images they are in, they tag your brand on social media equalling more brand awareness for you. How great is that?
"Working with Linds was so completely painless & easy! It was like we had known her forever. Linds is such a sweet down to earth person. She coached us & told us exactly what she was wanting us to do for each picture. The pictures turned out amazing! I can't wait to work with her again in the future! She ROCKS!"
- Carly Lee, Urban Mills Boutique Owner/Retail manager