The holy grail of a good shot no matter what equipment you are using is lighting. Whether you are taking a shot of food for your recipe blog or an outfit flat lay for your boutique’s Instagram or of a person modeling what you sell you need good light!
By now you are probably aware that the Instagram algorithm isn’t totally working in our favor when we are marketing our amazing brands and businesses by posting on our feeds. Our hopes for the organic *cough, cough* more importantly free reach we all so desperately want for our posts seems to be hit or miss for some of us while others seem to be killing it. So what are these IG masters doing differently than us?