Are you planning on running a contest or giveaway on Instagram? Maybe you have already and it wasn’t as successful as you were hoping for?
Here are 6 easy to follow to steps to make sure your next contest is a complete success!
More on Step 1: You should think about your audience and who it is you’re trying to reach. Which posts get the most engagement on your IG feed? Plan your images or infographics ahead of time keeping in mind what your audience loves the most. Ironically, my cat gets a lot of engagement on my business page! Maybe she should be in my next contest announcement image! ha!
More on Step 2: Your prize has to match the action you are asking people to make, it should also be something that aligns with your target audience’s interests and what your brand is all about. Find a prize that is relevant to your brand and the people following you and hopefully your new followers too. Get creative, you got this ;).
More on Step 3: Creating a rad hashtag for your contest will play a large role in much of the success of your contest. I have missed this step in the past myself. Do your research on UGC (user generated content), UGC is when you are asking the participants to create for you. They create content to enter your contest, but your brand reaps the rewards with all the content being produced, posted, and tagged with your brand and your unique contest hashtag. One word hashtags do best if you can help it, because people can remember one word better than a phrase.
More On Step 4: Don’t forget to include very clear guidelines are for entering the contest, try to keep it short, people don’t like to read much. Overly complicated guidelines will chase people away, but if you want your brand to be tagged (and you should) you must clarify that in the easiest way possible in your rules.
More on Step 5: A contest that has been well thought out will also inform participants of how the winner will be chosen. Most contests use 2 methods: Voting or a guest judge/s. I just recently won a contest hosted by AVVAY PRO and the judge was a photography lighting guy from the big brand ReadyLight . It was pretty cool to have my work seen by this particular person in the industry, though I do wish I had won some new lights, ha! But winning anything is awesome!! And because of this contest AVVAY Pro and ReadyLight got their names in front of their target audiences...photographers.
More on Step 6: Get your calendar out and really think about how many times in the contest timeframe you will be promoting it. You don’t want to shove it down people’s throats, but you do want as many people to see and hear about your contest as possible. If your prize is super valuable people will be less “offended” if they see if a few times over the course of your promotional time frame, but if your are only giving away “one free cookie”, your contest should be short and you should only post once or twice about it. Also consider if your contest worth a paid social ad, or if you wish to keep it strictly organic? Your budget and your prize should help you determine the answer to the latter. If you are considering spending a little money on promoting your contest you may find more success with paying an influencer to help you promote versus a paid ad. Though it will still cost you money it typically feels more organic to people online (another reason why influencer marketing is so big right now).
Ok, that’s it! I wish you all the luck and if my influencer team or I can help you out with influencer marketing and images let us know. I’m also always happy to be a judge too. If you want to really blow it up and collab on a prize just give me a shout! Be sure to save this guide as a checklist by clicking the download button below so you always have it! I’m happy to help out my fellow business owners, we are really all in this together.
See ya out there,
Lucid Linds Photography & Creative